Creating an Easy Social Media Plan: Showing Up Without the Overwhelm

If you work in the wellbeing industry, you’ll know how much energy your work takes. Whether you’re a therapist, coach, yoga teacher, PT, or holistic practitioner, you spend your days giving, supporting, holding space and guiding others. It’s meaningful work—but it can also be draining. And when you’re self-employed, you’re not only looking after your clients, but also your business.

At Work Well, we see this every day: brilliant practitioners who are passionate about what they do, yet feel overwhelmed when it comes to running the business side of things—especially social media.

Many of us fall into the trap of thinking we need to be content machines or influencers to succeed. But here’s the truth:

You don’t need to show up as an influencer. You just need to show up as you.

And that’s exactly why having a simple, sustainable social media plan matters.

Kirsty and Rebecca, Co Owners of Work Well

“Your business grows when people feel connected to you. When they trust you. When they understand what you offer and how you can help them."

Why Social Media Matters (Without the Pressure)

Social media isn’t about perfection, trends, or posting every day. It’s about connection.

Your audience wants to know:

• Who you are

• What you offer

• What it’s like to work with you

• How you can help them

People buy from people. Especially in wellbeing, where trust and rapport matter more than anything else.

Instead of thinking you have to influence, think of it like this:

Your social platforms are your digital shopfront. They help potential clients get to know you before they ever book.

Creating an Easy, Stress-Free Posting Plan

1. Focus on Presence, Not Performance

The goal isn’t to go viral—it’s simply to show up consistently in a way that feels manageable. Even posting once or twice a week is enough to be visible.

2. Choose Three Core Themes

Instead of constantly thinking, “What do I post?”, choose a few categories to rotate between. For example:

• Educational: Tips, insights, wellbeing advice

• Personal: Your story, your values, behind the scenes

• Promotional: Your services, offers, events, client results

This gives you structure without pressure.

3. Reuse and Repurpose

You don’t need to reinvent the wheel every week.A blog post becomes an Instagram caption.A client question becomes a quick Reel.A testimonial becomes a graphic.Make your content work harder for you.

4. Batch When You Have Energy

On the days you feel inspired, create a few posts at once. On the days you feel depleted, you’ll thank yourself for planning ahead.

5. Remember: Done is Better Than Perfect

No one is analysing your posts.No one expects flawless graphics.People care far more about your authentic presence than polished production.

Why We’re Hosting 'Brand You'

We know that confidence on social media doesn’t just come from strategy—it comes from feeling good about how you’re showing up.

That’s why our upcoming event, Brand You, is designed to support wellbeing professionals in more ways than one:

✨ Professional headshots to help you feel confident and proud of your online presence

✨ Goal-setting worksheets for clarity on what you want from the year ahead

✨ Guidance on creating simple social plans so you can stay visible without burnout

✨ Connection with other practitioners, because building a business doesn’t have to be lonely.

This event will give you tools, clarity and confidence—without the overwhelm.

You Don’t Need to Influence. You Just Need to Be Seen.

Your business grows when people feel connected to you.When they trust you.When they understand what you offer and how you can help them.

Social media is just the bridge that helps them get there.

So let’s make it simple. Let’s make it sustainable.And let’s make it you.

If you’d like help building your social plan—or you want to join us at Brand You—we’d love to support you.