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Do you know your wellness business archetype?



Vicky Shilling, a wellness business Mentor and author of 'Just Start Now', tells us about her 4 types of health and wellness business models and how you can determine which one your business fits into.


 



Being in alignment with what you are offering will make your work easier. Vicky Shilling helps you discover what business archetype you are. Take her quiz to find out more about yourself and listen to her podcast where she explains all about it.



“I’m excited to bring you today’s episode, where I discuss my favourite chapter in the book - Chapter 5, Finding your own path, which is all about finding the business model that works for you.” Vicky Shilling


Listen to this Just Start Now Podcast episode: The 4 wellness business model archetypes explained; WEBSITE / APPLE / SPOTIFY



Some of the things Vicky talked about in this podcast when it comes to finding the right business model for you:

  • Why it’s important to find the business model that works for you

  • How tapping into your own strengths will help you build a sustainable business that aligns with your big picture vision

  • The different types of services and packages that align with each archetype

  • Ways to build a business that does not have to be visible on social media



Make your business bespoke


Are you an “Influencer Izzy” or a “Signature Sally?” Maybe you’re a “Bespoke Betty” instead? 


If you’re confused, you won’t be for long!


Business mentor Vicky Shilling discusses her 4 types of health and wellness business models and how you can determine which one your business fits into. 


The Four Health and Wellness Business Models 


Vicky has developed 4 business models (archetypes)  that holistic practitioners should consider when marketing their services:

  • Influencer Izzy

  • Bespoke Betty

  • Respond to Rachel

  • Signature Sally


Influencer Izzy is a content creator who focuses on content creation. They build a large following and sell courses, workshops, or brand collaborations. 


Bespoke Betty is a practitioner who builds a 1:1 client base through word-of-mouth referrals, a light social media presence, and personalised services. 


Respond to Rachel creates offers based on audience demand and uses social media and other platforms to gauge interest and provide solutions. They are more responsive and flexible than other archetypes. 


Signature Sally has a clear, signature offer or methodology that offers their clients major transformations. They offer higher-priced services and use social media and authoritative positioning to attract clients. 


But be careful! These models shouldn’t box you in; they serve as a guide that can shift and change as you and your business change! 


Take the quiz to help determine which model your business fits into.




Enjoy!



At Work Well we love having these small moments of discovery to keep moving us forward.


Let us know how you got on! Did you learn something new about yourself?








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